In these tough economic times the survey provides essential data on the industry and a fascinating and unique insight into the performance of the industry and of many its main players. The survey consists of two sections, the 2nd edition 18th Annual Financial Benchmark Survey 2010 and the Trends and Spends Report 2010 produced by CAT Publications.

18th Annual Financial Benchmark Survey 2010

The 18th Annual Survey includes the extracts from up to 5 years of the accounts of 94 UK registered meeting, incentive travel and event organising companies and covers over a £1 billion of turnover.

The benchmarked annual results of each company are compared both numerically and graphically with earlier years and with the results for the survey overall. This provides an invaluable insight into the performance of each company and of the industry overall.

• How do the results for each agency compare with one another and the industry overall?
• Which agencies are growing?
• Where is there a credit risk?
• Who is ripe for takeover?
• Is big beautiful?
• Who should you be doing business with?
• More importantly, who shouldn’t you be doing business with!?

The 17th Survey now includes enhanced coloured graphs and rankings. This should assist those less comfortable with number crunching in interpreting the data and makes an excellent addition for those wishing to use extracts from the data in reports. All we ask is that our copyright on the survey is respected and that we are credited where data is used.

Company graphs now show:

• Gross margin as a % of turnover
• Pre-tax profit as a % of turnover
• Pre-tax profit as a % of gross margin
• Average pay cost
• Gross margin per person
• Gross margin per £ of pay costs
• Gross margin per company as a proportion of the survey overall
• Gross margin compared to the survey average

Rankings have been enhanced with the addition of colour and now also feature the key operating efficiency ranking of pre-tax profit as a % of gross margin.

Trends and Spends Report 2010

The M&IT magazine report shows where the groups went in 2009 and contains details by destination, group size and no. of participants. Data is sourced from event organisers and the report provides a fascinating look at the industry, tracking which destinations are gaining and losing in popularity.

The price is £105 for a download copy. This will enable you to download a PDF file of the Survey. You will need Adobe Acrobat Reader. A hard copy is available at £155, which includes packing and shipping. To purchase your copy, please click here